The birth of embedded advertising, to a certain extent, can be seen as an evolution and upgrade of traditional rigid advertising, is to let people imperceptibly perceive the brand appeal, accept the influence of advertising.Hard advertising is too hard, the so-called "sima zhaozhi heart of the road known", in the face of hard advertising, the audience has a defense mechanism.The rise of product placement is to give traditional hard advertising a cloak of invisibility. By highly integrating with the appropriate acceptance environment, product placement can dissolve the audience's defenses and penetrate their minds without disturbing them.Because of this advantage, product placement has become and will continue to be one of the trends in advertising.

Key that the product placement means wisdom and planning, is by no means a simple pendulum and collage, and this is why in recent years, more and more we use the word "embedded" instead of the used the word "embedded", "" is too extensive," plant "reveals the subtle, to" plant "is good, to find, to possess, and to cultivate" planting "of soil.It's not that viewers can't accept product placement, it's that it's too crude.

In the face of the audience's criticism and question of product placement, the media and enterprises should step down to study the law and art of product placement, in line with people's viewing mentality, so that product placement becomes a popular art form and advertising form.