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      Yishang (shenzhen) computer system co. LTD

      Media case  


      How does digital advertising illustrate the "life" philosophy
      Optional Excerpt:As a digital marketer, when was the last time you thought about how to use online media to highlight the core attributes of a customer's product?Or thinking about how to use advertising ideas to maximize the function of advertising space?When there is a new advertising campaign, we tend to focus on some data of advertising position, such as demographics, coverage, cost and so on.However, we do not pay enough attention to how to integrate the advertising position with the essential attributes of the advertising products that need to be promoted.But it is also a way to attract consumers.

      After watching the discovery channel's introduction to its new series of documentaries, you'll see why I said this earlier.Indeed, the campaign did just that, and quickly became a case study in this propaganda style.This is a classic example of the best solution for buyers and planners looking for targeted and relevant publicity.

      When the network's series was first launched in 2007, the show, called earth, captivated viewers and quickly became the most-watched show of the year in the United States.The channel's latest project, a 11-part documentary called "life," took more than three years to complete.

      The "life" series is expected to be as engaging as the previous ones.But the company wants to make sure the series is a success, and it doesn't want to miss an opportunity to offer digital ads with the same visual appeal.The digital media campaign includes the use of social media, overlay advertising and instant messaging to quickly spread words related to the series' themes to attract online audiences.

      Tap into Facebook's artistic potential

      Facebook has become an integral part of digital media campaigns, particularly by entertainment companies.However, campaigns can vary greatly in the way they use the social network, depending on the goals of advertisers and the products they want to promote.

      The discovery channel has a Facebook page where viewers can enjoy a rich visual experience.Any reflection viewers might get from "life" can be found there.The images used in the page are maximized to cover the entire page, allowing the audience to enjoy a complete visual impact.It also makes the audience feel like they're watching a movie.

      Nothing promotes this series of documentaries more than glamorous images.In addition to the gallery of images from the upcoming documentary, fans can even watch half a dozen movies without leaving the Facebook page.In addition, by incorporating this creative content into the existing discovery channel's Facebook page, the network is able to attract both past earthbound viewers and now fans of the network's natural history shows.

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