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      • 日期:2017-07-22 
        A famous American advertiser once said that advertisement is poisonous gas.I think to be more precise, the AD is nerve gas.Because advertising is a psychological weapon, it affects the audience's brand awareness, and then affect consumer behavior, is simply professional deception.Don't say a lot of consumer behavior and advertising stimulus inseparable, moonlight clan, starlight clan, even the appearance of the Nikko clan, queuing panic buying and other crazy behavior, advertising are to the credit of the wei.If advertising is so bad, why more and more?The situation is not only in China, but also in the United States.People of insight can't help but ask, why not ban advertising?
      • 日期:2017-07-22 
        "Hong long century" by shenzhen dianshi digital technology co., ltd. won the gold award for best advertisement in the 9th Czech international animation film festival held in teklice, the Czech republic.
      • 日期:2017-07-22 
        The relevance of advertising to consumers is often proportional to the likelihood of conversion.It is for this reason that behavioral targeting, repositioning, AD content preferences and customization, and other similar technologies are very attractive to digital marketers.
      • 日期:2017-07-22 
        Recently, by the well-known digital media advertising operator so-and-so media recently launched intelligent terminal machine -- "yao pai gift station" in Shanghai several traffic peak point LED screen next to the appearance.At the blue "flash bang gift station," a subway crowd enters a code on the machine's screen and receives a free drink from the machine.This intelligent terminal machine is helpful for the mobile client of xx media "jimei yaopai" APP to better realize the double-screen interaction of "users can scan the targeted activity advertisement from the subway LED and receive gifts from the intelligent terminal machine within 10 meters".This is a media breakthrough in the traditional outdoor advertising media into integrated marketing media platform
      • 日期:2017-07-22 
        As a digital marketer, when was the last time you thought about how to use online media to highlight the core attributes of a customer's product?Or thinking about how to use advertising ideas to maximize the function of advertising space?When there is a new advertising campaign, we tend to focus on some data of advertising position, such as demographics, coverage, cost and so on.However, we do not pay enough attention to how to integrate the advertising position with the essential attributes of the advertising products that need to be promoted.But it is also a way to attract consumers.
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